Archive for tight

Why Radio & The Music Industries Suck Today (video)

Posted in Music Industry, Randomness with tags , , , , , , , , , , , on April 27, 2009 by Chris Bracco

Just ran into this video over at distorted-loop.com, and it is really just fantastic. What Frank Zappa says in the beginning is so articulate & conducive to my own thoughts, I really don’t think I could have said it better myself.

enjoy!

_chris

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Simple Audio Mixing Tips Part 3

Posted in Mixing with tags , , , , , , , , , , , , on April 15, 2009 by Chris Bracco

This is the 3rd and final installment of “Simple Audio Mixing Tips!” Here are 5 more intriguing tips to try out while mixing your audio! Check ’em out:

1) Turn up the monitors pretty loud, then leave the room and shut the door and listen to the mix from outside of the room. Doing this can sometimes reveal weird things in the mix that you may not have heard from directly in front of the speakers. It can also help with making sure the track levels are well balanced. I know this may not make much sense but try it out! It really does work, some professionals use this trick and swear by it!

2) A good rule is to stay away from the last 4 to 5 dB of a plug-in’s red zone. This is important to absolutely make sure your tracks are not clipping. Clipping is bad. Very bad. Don’t let it happen or the monsters in your closet will eat you.

3) If you are recording a singer/rapper on a LDC mic and you’re getting too much sibilance and popping even when using a pop screen, try adjusting the mic (hanging inverted) so that the capsule is lined up with the bridge of the singer’s nose. This tip gets the singer/rapper to sing upwards, opening their windpipe. This helps dampen those evil Ess’s and Shh’s that us engineers hate so much. Have the vocalist step forward or backward from the mic (depending on the sound you desire), and voila. Essless vox.

4) Vocal Compression Tip: Start conservatively by going to the hottest (loudest) part of the track and setting the compression plug-in parameters so you’re not getting more than 3 dB of gain reduction. Begin by adjusting the ratio at 2:1 or 3:1, then try using an automatic attack and release if available, or if you’re hearing the compressor grab and/or release too soon, aka “pumping,” go manual and set your attack to about 40 ms and your release to 300 to 400 ms to keep the compressor smooth on the attack and release. Lower your threshold until you achieve the desired gain reduction. Compression made simple.

5) Beginner Vocal EQ Tip: I like to start by setting up a 6-band EQ on my track (I like Waves REQ, but thats just me). You can add openness, presence and intelligibility by creating a high shelf anywhere from 5- up to 12 kHz. If more presence is needed, try adding a peak EQ in the 3 to 6kHz range, or taking away 1 kHz or adding a little bit of 2 kHz (the main frequency range where the voice resides). Boosting a bit of 200 to 350 Hz will add warmth and fullness, but too much will make your track muddy. These techniques differ from singer to singer and depend on gender. Once you are confident, train your ear by first listening to the vocal solo’ed while you add EQ and then listen to it within the mix.

And that concludes this 3 part series of “Simple Audio Mixing Tips!” Keep an eye out for some more monthly tips and tricks in other aspects of the recording process!

One love,

_chris

Mobile Marketing for Musicians Becoming Critical!!

Posted in Uncategorized with tags , , , , , , , , , , , , , , on January 29, 2009 by Chris Bracco

While sifting through some articles over at Music Think Tank, i came across a particularly interesting one about how musicians should begin some sort of marketing campaign within the mobile device realm (ie. text messaging, mobile internet, etc):

Going Mobile – The Future of Marketing For Musicians By Ariel Hyatt

I think this is an excellent option for bands to look into, considering that more and more people are using mobile devices that have access to the internet. Most of my friends have either Blackberries or iPhones (however I am still stuck in the stone age with an LG Venus — awful phone, in case you were wondering) that they use religiously, so why not direct tour dates, cd releases and promo offers to their mobile devices?

There is definitely potential there. 🙂

_chris

Mastering Your Music: Why you need it, Where to get it, and how to make the most of it

Posted in Mastering with tags , , , , , , , , , , on November 16, 2008 by Chris Bracco

While searching for some good articles on how to master music, I stumbled upon an interesting write-up about WHY mastering is such an important step in the recording process.

Mastering Your Music

NOTE: This article does not give instruction about the mastering process, it simply includes interesting quotes from mastering engineers, and overviews the importance of mastering audio for both CD’s and films.

I like the description they give of a typical mastering session:

quotemark

In almost every mastering session, the following actions are performed:

  • Optimizing average and peak volume levels for proper relative loudness
  • Signal processing – compression & EQ
  • Arranging tracks in final sequence
  • Timing of the space between tracks
  • Establish a sonic “field” for all tracks
  • Place track markers at head of all tracks
  • Remove unwanted noise like clicks, pops, hiss
  • Clean-up start and ending of each track (including fades)
  • Insert Master Track Log – the PQ codes required for replication

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This is a great read. It also gives links to many mastering studios in many different locations around the country. If you are thinking about mastering your music and unsure whether its worth the money, check out this article, it will most likely answer many of your questions.

-Chris

101 Band Promotion Ideas

Posted in Music Industry with tags , , , , , , , , , , , , , , , on October 1, 2008 by Chris Bracco

I stumbled upon a great article for those of you interested in promoting a band. It really offers some great advice on how to get your band heard and appreciated by the public.

101 Band Promotion Ideas

I manage and play in 2 bands and have used many of these techniques successfully.

Here are the top 3 ideas that i believe can really boost a band’s recognition:

1. Join MySpace, add friends, leave comments, send messages!!!

   – Myspace is, hands down, the best way for an artist to get his/her music heard!!! So simple too! Just register, throw up some tracks, and add a zillion friends!! Send messages & leave comments asking people to commit a few minutes of their time to listen to your tracks and give feedback. People WILL do it, and you will see substantial results.

2. Put your myspace website link on EVERYTHING.

   – From t-shirts to stickers to demos to your friend’s arm, expose your myspace URL everywhere you can!! Best type of promotion, hands down.

3. Ask your local record/music shop to give away your free demo.

   – If you have a demo that you are trying to get heard, it is an excellent idea to give a bunch of copies to as many small, local music shops as you can. Ask the workers to hand them out for free as a “free gift” to complement whatever a customer has just bought. And make sure your Myspace link is on the demo somewhere!

These 3 marketing strategies will get your music heard and your band out there, and maybe even into the right hands.

_Chris

The Mighty Beard of Rick Rubin

Posted in Music Industry with tags , , , , , , , , , , , , , , , , , , on November 13, 2007 by Chris Bracco

Rick Rubin has recently been recruited as co-head of Columbia Records. Apparently Columbia does not enforce the dress code when it comes to musical geniuses, because Rubin looks pretty much like a homeless person. But don’t let his persona fool you – the man really is a genius. He has produced epic songs like “Under the Bridge” by Red Hot Chili Peppers, “(You Gotta) Fight for Your Right (to Party!)” by The Beastie Boys, and “Walk This Way” By Run-DMC/Aerosmith.

Columbia is hoping that Rick will solve all of their problems, and then some. He’s got some big ideas, just take a look at this great article:

The Music Man

_chris

Getting a Handle on Compression

Posted in Newbies with tags , , , , , , , , , , , , , , , , , , on November 9, 2007 by Chris Bracco

For some reason, compression was just one of those things for me that I just could not grasp right away. Ratios, thresholds, limiters, maximizers, attack, release…..I didn’t want any part of it. I just figured that compression was something that HAD to be done on a track, and I would just select a preset I THOUGHT sounded nice, and that was that. Little did I know, I was being a total ignorant jerkass. And my music sounded like shit.

Found this article a while back, really helped me grasp the basic functions of a typical compressor:

http://d4dirtyrecords.com/myblog/how-to-use-a-compressor-tutorial-3.html

I really like the analogy that he uses:

A compressor is like a little man who sits there with a remote control for the volume. Every time he hears the sound is too loud he turns the volume down until it’s quieter and then he turns it back up.

your welcome. 🙂

_chris