Archive for musician

Simple Marketing Tips for Indie Musicians

Posted in Music Industry, Newbies with tags , , , , , , , , on April 29, 2009 by Chris Bracco

eek!

I just read an article that reminded me of some really basic marketing principles that may seem pretty obvious, but can definitely be forgotten over time. And they shouldn’t be! These fundamentals are extremely important, especially to indie musicians. If you are one of these musicians out there trying to do it on your own, selling albums out of your car’s trunk (props to Johnny Cash) or going door-to-door like some kind of perverted Girl Scout, then you need to be aware of these!!!

Basic assumptions as to why somebody would pay for your indie music, merch, etc:

1) They desire or absolutely need what your selling
2) They believe your product/service is exclusive in some way, or very difficult to find
3) They think there is a time constraint, and if they do not purchase your product soon they might miss the opportunity.

And far more important than the tips above: GET PEOPLE TO COME TO YOU, DO NOT FORCE THE PRODUCT ON THEM!

How many of you have ever bought a CD from some random guy running up to you on the street yelling “Yo man! I got these CDs you want one?!” I don’t know, but personally I’d tell him to scram.

People like people, so be an authentic artist by creating quality music and offering your fans something FIRST. Eventually, if what you are providing your fans is something of quality, you will see them coming back for more.

_chris