Simple Marketing Tips for Indie Musicians

eek!

I just read an article that reminded me of some really basic marketing principles that may seem pretty obvious, but can definitely be forgotten over time. And they shouldn’t be! These fundamentals are extremely important, especially to indie musicians. If you are one of these musicians out there trying to do it on your own, selling albums out of your car’s trunk (props to Johnny Cash) or going door-to-door like some kind of perverted Girl Scout, then you need to be aware of these!!!

Basic assumptions as to why somebody would pay for your indie music, merch, etc:

1) They desire or absolutely need what your selling
2) They believe your product/service is exclusive in some way, or very difficult to find
3) They think there is a time constraint, and if they do not purchase your product soon they might miss the opportunity.

And far more important than the tips above: GET PEOPLE TO COME TO YOU, DO NOT FORCE THE PRODUCT ON THEM!

How many of you have ever bought a CD from some random guy running up to you on the street yelling “Yo man! I got these CDs you want one?!” I don’t know, but personally I’d tell him to scram.

People like people, so be an authentic artist by creating quality music and offering your fans something FIRST. Eventually, if what you are providing your fans is something of quality, you will see them coming back for more.

_chris

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2 Responses to “Simple Marketing Tips for Indie Musicians”

  1. […] Original post by classicrocker415 […]

  2. There is a track “Blue Indigo” out from the EP **MY FACTORY** Out the last November 08 on the English label **Black & White Orange** distributed on Beatport, djdownload, mtunes, Itunes, trackitdown, MOSdownload,  Asia and USA too

    Blue Indigo has a very good feedback from electronic radio stations but we need your help to make sure that people will know this track because it’s very percussif Pumping and it makes people smiling and screaming on the dancefloors!!

    Here is the link to get the track Blue Indigo :
    http://soundcloud.com/cyrileger/blue-indigo

    Feel free to contact me for booking and other: cyrileger@hotmail.com

    Other links to hear and see much more… www.myspace.com/cyrileger

    Press KIT http://www.cyrileger.com

    Feel free to join my podcast on Itunes :

    http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=314215130

    Cyril

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